Social Media Marketing: The Secret to Business Success
Now that social media has come of age, the marketing landscape in this era has undergone considerable change. There is no doubt that there are now new marketing avenues that were non-existent before. Social media is the ticket to sharing information worldwide in a couple of seconds. The better part of folks think of social media as tool for personal use but the truth is that it is making headlines in the business world as well. Social media is the silver bullet for anyone wishing to take their marketing strategy to the next level. Keep reading and you will learn more as to why social media is something essential in the commercial sector.
One of the benefits of social media is increasing brand awareness. It is important to capitalize on every opportunity available to increase visibility. Social media is an essential ingredient in creating new channels that increase your brand’s voice and content. This is important on the grounds that you will now have the power to simultaneously enlarge your client pool and draw your present clients even closer to your business. A Facebook user, for example, could get to have a deeper understanding of your brand as he/she goes through the news-feed. What is more, an apathetic client could become more acquainted with your business after coming across it on multiple networks.
Brand loyalty is yet another advantage that comes along with brands that have a foot print in social media. A Texas University report indicated that brands that have the social media advantage command higher customer loyalty. The report concluded that it is important for companies to leverage on the connectivity created between brands and clients by social media. This study is a classic example of how social media is efficient in promoting client loyalty. What’s more, 54% of citizens in the US have a preference for brands they follow on social media according to a report by Convince and Convert.
A good way to ensure that your messages are never seen in bad light is leveraging on social media. It is no secret that social media tools such as Facebook and Twitter are in most cases seen as social networking sites and not avenues for marketing. This goes to say that the audience will rarely see your posts as adverts and will lend an ear to what you have to say. This empowers you command web traffic and do not forget that your audience will along the same lines share the post thus reaching a bigger audience.
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